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ML Ball2021-02-20 14:51:552023-10-18 14:55:13PART 1: Easy PeasyWEBSITES/BLOGS/MAGAZINES/ONLINE MEDIA
ANNUAL REPORTS/NEWLETTERS/DIRECT MAIL
When you love what you do, others do too.
A professional copywriter for over 30 years, my specialty and my passion is creating effective communications that inform, explain, sell and elicit a response.
My areas of expertise include content creation (blogs, web, articles), healthcare marketing, copy editing, inbound marketing and multi-channel advertising.
I have an eye for detail and love making the complicated simple…
on strategy, on budget and on deadline.
Whatever you need to say, I can say it for you, exceptionally.
What my clients say about me and my work
For over a decade we have turned to ML for her creative and copy editing work. As a ghostwriter, blogger, copy editor and innovative thinking, ML makes our clients feel like she really understands their voice and captures it in her writing and editing. She is the “go to” editor for all of our work. I couldn’t have done my book, “On the Brink,” without her.
Building and launching a new website can be a very scary situation for a person not technically minded nor gifted with the talent to relay a message in an attractive and precise manner. Mary Louise Ball (ML) was my savior on both! Not only did she enlist the help of a wonderful technician, she guided the process thoroughly and thoughtfully with the eye of both a marketer and an editor. The end product was spectacular; informative while weaving a wonderful visual of the history of our club, enticing and supplying the reader with the tools to become a new member, join us for planned activities or find necessary forms and releases. I could not be more pleased with the results, nor with ML’s patience and guidance through the process.
ML is one of the best Copywriters I’ve worked with. Her talents are on another level. She is easy to communicate and work with and has a great personality. I have worked with her many times over the years. I would highly recommend her to anyone.
Several years ago, ML (Mary Louise) Ball provided the text for the most important aspect of our website. She gained understanding of our mission and presented it succinctly and artfully. Her rendering is still in use, exclusively and prominently, in the section on purpose and mission entitled “About.” ML’s work doesn’t grow old. Her expression is as fresh today as it was 7 years ago.
ML Ball and I have worked together on a wide variety of campaigns, from The Goodwill Games to Good Seasons Salad Dressing to The Dump furniture chain. ML is a wonderful writing partner with boundless ideas and dives into any assignment with abandon. She is a delight to work with on any project.
From 2006 to 2015, ML Ball wrote outstanding profile articles for the New York University Center for Data Science newsletter. Throughout all stages of the process ‒ interview, rough draft, edits, finished article ‒ she was professional, articulate and on time. She has the highly-valued ability to take complicated subject matter and craft it into multi-layered, easily understandable prose. I thoroughly enjoyed working with her.
How can I help?
Need help with a writing or project? Staff overloaded? I can help, with robust creative solutions that powerfully fulfill your marketing strategy, business goals or copy deadline. Contact me today and let’s get started.
My job is to make your job easier.
My Expertise
I specialize in a wide variety of internal
and external communications services including:
- ANNUAL REPORTS
- BLOGS
- BRAND POSITIONING
- BROCHURES
- CONTENT MARKETING
- COPY EDITING
- COPYWRITING
- CREATIVE DEVELOPMENT
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DIRECT MAIL CAMPAIGNS
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OUTDOOR
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ML Ball2021-02-20 14:51:552023-10-18 14:55:13PART 1: Easy Peasy
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ML Ball2021-02-10 14:09:402023-10-18 14:55:19PART 2: Real Smurf, Fake Smurf 
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ML Ball2021-02-01 15:34:342023-10-18 14:55:29PART 3: JESUSFORLIFE